Last night, I came across a blog post by Bob Bly (one of my favorite copywriters) that addressed the question of “How much time should you spend blogging?” Blogging productivity is something that’s almost always on my mind, so I couldn’t help but be intrigued by this post.
In his post, Bly states his theory of blogging. He says “Anyone who blogs more than 10 minutes a day — or more than an hour a week — is spending way too much time reading and writing on blogs.”
Needless to say, this caught my attention. 10 minutes a day? Bly thinks that spending more than 10 minutes a day writing and/or reading blogs is a waste of time, and I disagree.
See, Bly views blogging as something that’s fun, entertaining, and “possibly” useful. To me, blogging is more than that. Blogging helps you build trust with customers. I’ve acquired many new copywriting clients solely from my blogging efforts. They’ve read my posts, found me knowledgeable, and hired me to handle a copywriting project for them. Blogging keeps me visible and credible.
But that’s not the only benefit of blogging that Bly seems to be overlooking. What about the SEO effects of blogging? An optimized blog that attracts back links with fresh content every day can help your entire site rank better for important keywords. Once your site earns higher rankings, it attracts more targeted traffic. When you get targeted traffic, you get more customers. So, blogging can help you bring in more customers from the search engines as well.
I’ve also had success helping clients build their email list through blogging. Well-placed sign up links on a high-traffic blog can attract a high number of sign ups, which can then be converted into customers through effective email marketing.
Look, I’m all for being a more productive blogger. And I fully realize there are a lot of people out there who waste way too much time blogging. But to say anything more than 10 minutes a day is a waste of time is a bit silly to me.
What do you think? How much time do you spend blogging?