If you’re like most bloggers, you publish a new post, promote it for a day or two, and then move on to publishing and promoting your next new post. That old post? You forget about it, letting it rot away in your archives, never to be heard from again.
It seems like you should be able to get more out of your old posts, don’t you think? Well, you can. Just because a post is old, doesn’t mean you have to stop promoting it. Here are some easy ways to keep driving traffic to old posts:
- Share them on Twitter and Facebook occasionally—I like to share old posts on Facebook and Twitter, usually saying something along the lines of: “From the (insert blog name here) Archives: link to old post.” As long as the post still has useful information, your followers can benefit from them.
- Link to them in your new posts—Whenever it makes sense to link to an old post on my blog, I’ll do it. This allows readers to learn more about a specific subject that you might not want to go into full detail about in your new post.
- Use your newsletters to share old posts—Do you have a monthly email newsletter? Each month, link to a few of your favorite blog posts published within the past month. It’s an easy way to drive traffic to posts that might be a few weeks old.
- Install the Related Posts plugin—The Related Posts plugin generates a list of related posts via WordPress tags, so that your blog readers can continue to explore topics that interest them once they finish reading a post.
Do you bother promoting any of your old blog posts?