I’ve long been singing the praises of guest blogging. With a good guest blogging strategy, you could:
- Build links back to your website for improved search engine rankings
- Drive traffic to your website
- Increase brand awareness
- Position yourself as an expert
- Increase readership on your own blog
- Generate leads
- And more…
There’s a lot to be gained from guest blogging; that much is for sure. But in order to get something from guest blogging, you have to have a strategy. And before you can create a guest blogging strategy, you need to know what you want to get out of it.
If you think that you can just start submitting a lot of guest posts and get results, you’re sadly mistaken. You won’t have any direction, and your guest blogging efforts will never be as effective as they should be.
For example, let’s say that your main reason for guest blogging is to improve your search engine rankings through link building. Once you’ve identified this as your goal, you’ll have more direction with your guest blogging efforts. You know that you’d need to get guest posts published on trusted websites (you don’t want bad links ruining your link profile), you’d need to get guest posts published on many different blogs to mix up your back link sources, you’d want to target certain keywords and target pages in your links, and so on. This would give you a clear path to follow with your guest blogging.
Or let’s say your goal is to raise awareness for your brand. You’d need to identify which audience you need to raise awareness with, which blogs they read, what topics they’re interested in, etc. This way, you don’t waste your time submitting guest posts that people who aren’t in your target audience will be reading.
It’s all pretty simple. Know what you want to achieve from guest blogging, and come up with a plan for achieving that goal.