Whenever you submit a guest post to another blog, it’s a fairly common practice that you’ll get to include a short byline to your post. Your byline will appear at either the top of the article or at the bottom, and it gives you a chance to introduce yourself to readers and include a link or 2 back to your website.
Unfortunately, a lot of guest bloggers waste this opportunity and get much less out of their byline than they should be getting. Here are some tips to help you get the most from your guest blogger byline.
- Keep it short—Your author bio shouldn’t be any longer than 2-3 sentences. People don’t care about you. They’re not reading your post to learn about you. They follow that blog and just want to see what information you provide in the post. Don’t bore them to death with a longwinded byline.
- Give a brief introduction—Your author signature should give people a simple introduction to who you are and what you do. Don’t try to cram all of your credentials in there. Keep it short and to the point.
- Treat it like a call to action—What action do you want readers of your guest post to take? Do you want them to come subscribe to your blog? Download your free ebook? Sign up for your newsletter? You should have a specific call to action in your guest blogger byline.
- Don’t ask for multiple actions—The more things you ask people to do, the likelier it is that they’ll do nothing at all. Don’t try to get people to take multiple actions. Boil it down to one specific action you want them to take.
- Include keyword-rich backlinks—One of the biggest benefits of guest blogging is that you can build links back to your website. Links help improve your search rankings. To get the most from these links, you need to include keyword-rich anchor text for your target terms.
Did I leave any tips out? Share your thoughts by leaving a comment.