Guest blogging is a topic I’ve spent quite a bit of time writing about. I think it’s an important thing to talk about, because many people are finally starting to realize the benefits guest blogging has to offer, and they’re jumping aboard the bandwagon. That’s great, but you have to make sure you’re approaching guest blogging in the right way if you want to get the most out of it. More simply stated, you have to make sure you’re not a bad guest blogger.
How can you tell if you’re a bad guest blogger? Here are a few warning signs.
- You act like the blogger owes you something in your pitch—I’ve received pitches from guest bloggers who come across as alarmingly entitled. They pump themselves up and try to bully me into accepting their guest posts. It’s insane just how clueless some of these guest bloggers are. News flash: nobody owes you anything. You don’t deserve any guest blogging opportunities.
- You don’t take time to learn about the blog—A good guest blogger spends time researching the blog, reading old posts, learning about the blogger, and interacting with the readers in the comments before making a pitch. The better you understand the blog, the more able you’ll be to pitch a topic that’s a good fit.
- You write your guest posts as quickly as you can—If you’re just interested in cranking out as many guest posts as you can so you can build tons of links, you’re in this for the wrong reasons. It’s your duty as a guest blogger to provide the very best content you’re capable of creating. You owe it to the blogger who’s publishing your content, the readers, and yourself (your reputation is on the line!).
- You change the topic you agreed to write about—If you tell the blog owner that you’re going to write a guest post about a certain topic, that’s what you need to write the post about. You can’t change your mind without notifying the blogger and turn in a post on an entirely different subject.
- You don’t respond to comments—Don’t be the guest blogger who turns in a post and disappears. Part of being a guest blogger is interacting with the readers who respond by leaving comments. You need to stick around after your post is published and create meaningful conversations with the readers. And while you’re at it, help promote your guest post too.
- You don’t thank the blogger for letting your guest post—It’s common courtesy. Send over an email thanking the blogger for publishing your guest post.
Are you a bad guest blogger?