A Simple Checklist for Making a Great Infographic
For the past few days, I’ve been discussing the use of infographics in blogging and marketing. By now, maybe you’re seriously considering creating an infographic that you can promote. Before you do, here’s a quick checklist to make sure your infographic is the best it can be.
- Interesting information—The information in your infographic needs to make people say “WTH?! I didn’t know that!” If it’s not interesting, they won’t share it. And if they don’t share it, you’re not going to have any success with your infographic. Dig deep to find the most compelling facts to include in your infographic.
- Easy takeaways—If you can’t see people Tweeting snippets from your infographic, your infographic probably isn’t very compelling. You need to include information that is memorable and that sparks a conversation.
- Simplicity—Infographics work because they take a lot of information and present it in an easy-to-read and easy-to-understand format. Keep things simple. Don’t include any information that’s nonessential, and find clear, concise ways to present your data.
- Emotional engagement—Your infographic needs to make people feel something. Make them laugh, make them upset, bewilder them…do something. Infographics that create a strong emotional response will spark conversation and encourage sharing.
- One-click sharing— How can you expect your infographic to go viral if people can’t share it easily? You need to include social media buttons that allow for one-click sharing on Facebook, Twitter, and other social media sites. That’s how infographics spread and start attracting attention.
- Snazzy design—Having great content is only half the battle of creating a great infographic. If it’s not accompanied by compelling imagery, your infographic will fail. It’s that simple. That’s why you should invest in hiring a professional designer who can create an eye-catching design that people can’t turn away from.
Did I leave any important points off this checklist? Let me know by leaving a comment.