6 Ways to Revive an Old Blog Post
As someone who blogs on a daily basis (here and several other places around the web), one thing that pains me is seeing just how short the shelf life of many posts can be. The post may get a good push for a couple of days, but then it’s time to publish new content and move on. It seems a little wasteful, don’t you think?
Lately, I’ve been thinking more and more about finding ways to revive old blog posts to extend their shelf life. This way, whenever I write a post, it’s not just getting traffic for a couple of days, it’s getting traffic and attention for a long time to come.
Here are 6 easy ways I’ve come up with for breathing new life into old posts.
1. Post a follow up to it—Take a look at some of your old posts. There are probably several that warrant a follow-up post. Perhaps things have changed since the time you’ve written the original post, or maybe you just didn’t explore the topic fully. A follow-up post (with a link back to the original) is a good opportunity to revive that old post.
2. Link back to it whenever it makes sense—Linking back to old blog posts is a good way to keep readers on your website longer. It also helps create a better internal linking structure which can help the search engines classify and rank your content more easily.
3. ReTweet it every so often—After you publish a new post, one of the first things you do is Tweet a link to it, right? Well, why not do the same with your old posts? If the information in the post is still relevant, there’s no reason you shouldn’t Tweet it out every few weeks or so.
4. Spin it into an article—Too many people have written off article marketing as an outdated, ineffective technique. I disagree. Article marketing (and other things) has personally helped my website grab top 10 rankings for many of my most important keywords. So, try tweaking your old posts into articles for distribution. Just make sure to include some keyword-rich backlinks to your website.
5. Make sure it’s optimized for the search engines—Hopefully, you did this when you originally wrote the post, but if you didn’t, go back and optimize the original post for relevant keywords. This will help it get search traffic for years to come.
6. Do a roundup post every once in a while—Every month, quarter, or year, you should consider doing a roundup post where you link to some of your best posts of the period. This helps highlight those old posts one more time, giving them that extra boost.
What do you do to revive your old blog posts? Share your best tips by leaving a comment.