When you have a blog, you’ll attract all different types of readers, from those who just pass through one time to casual readers who come by occasionally to dedicated readers who subscribe to your blog and read every post. Clearly, your goal is to attract as many dedicated readers as possible, but that doesn’t happen instantly. Typically, you have to work on turning casual readers into dedicated readers over time.
Here are 5 ways you can transform a casual reader into a dedicate reader.
- Focus on creating a great reader experience—The quality of your content isn’t the only thing that matters. It’s the overall experience that keeps readers engaged and coming back. Your blog needs to have a clean, compelling design. You don’t want to annoy readers with pop-up ads, complicated registration processes, spammy comment section, etc. Focus on creating the best possible experience for your visitors.
- Make it easy for readers to subscribe and participate—The easier it is for someone to subscribe to your blog, the likelier it is that they’ll do so. Make sure your subscribe button is clear to see, and you can even include a call to action at the end of each post encouraging readers to subscribe. Also, make it easy for your readers to comment and share your posts on social networks. Don’t require them to register or complete a CAPTCHA to leave a comment. It’s annoying and kills their drive to participate.
- Interact with your readers—If you want readers to stick around and keep coming back, one of the best things you can do is interact with them. Respond to them whenever they leave a comment. Connect with them on Twitter and Facebook. This builds relationships and increases their loyalty to your blog.
- Give your readers a sense of ownership in your blog—Make your readers feel invested in your blog so they’ll keep coming back. Allow them to submit guest posts. Highlight the best comments. Ask them to submit ideas for topics they want to see you write about. Hold a contest. All of these things will create a community and make your readers feel like they own a piece of your blog.
- Be real—It’s the easiest blogging advice you’ll ever receive. Just be yourself. Write like you talk and let your personality shine through in every aspect of your blog. That’s how you’ll build a personal connection with your readers that keeps them coming back for more.
What’s your best tip for turning casual readers into dedicated readers? Share it by leaving a comment.