Accepting guest posts on your blog offers a range of benefits, such as increased traffic, a fresh perspective, and new content with minimal work on your part. But it’s important to have some guidelines for your guest bloggers.
- Guest posts must be useful and relevant to the blog’s audience—Above all else, your duty is to provide your readers with content that interests them. The most important requirement for guest bloggers is that they provide you with content that’s relevant to your blog and that will appeal to your audience.
- Guest posts must be original and published nowhere else—Some shady guest bloggers will try to pass off content that they’ve already published on other blogs, or even worse, they’ll steal someone else’s content off another blog and present it as their own. You should only accept original content on your blog that hasn’t been posted anywhere else.
- Guest posts must not be promotional in nature—I’ve received guest blogs that were nothing more than a thinly-veiled advertisement for the author’s products or services. I refuse to publish such posts. If you want to advertise, pay for an ad spot on a blog. Don’t try to pass off a self-promotional guest post.
- Guest posts must be proofread properly—Guest bloggers should be providing you with their very best work. They shouldn’t turn in work that’s full of grammatical and spelling errors. You have a responsibility to your readers to provide them with great content, so don’t let your quality standards decline with guest posts.
- Guests posts should meet a minimum word count—Now, if you’ve been following this blog for a while, you might remember that I’m anti-word count. I’ve never bought into the idea that content needs to be a certain number of words in order to provide value to the reader, but when it comes to guest blogging, I make an exception. Why? Because there are some people out there who just want the links back to their website, so they quickly crank out short guest posts, without focusing on quality. Instituting a minimum word count for guest bloggers can help deter some of this behavior.
What are some other important guest blogging guidelines you’d add to this list?