Getting guest blogging opportunities on other blogs is a great way to build name recognition and position yourself as an expert in your field. Of course, to reap the benefits of guest blogging, you first have to get other bloggers to accept your guest posts. And that requires sending them a pitch to let you contribute a guest post to their blog.
Pitching is a fine art, and if you make a single mistake, you could ruin your chances of landing a coveted guest blogging opportunity. Here are 4 pitching mistakes to avoid.
- Sending a template pitch—Template pitches are easy to spot. They read like, well, a template. Any blogger that receives a template pitch will automatically assume (and rightly so) that you’re just spamming tons of bloggers, hoping someone will bite. If you want to see results, you need to craft targeted pitches that speak directly to the blogger’s interests.
- Calling the person by the wrong name—Do a little research before sending your pitch. Most importantly, make sure you know the blogger’s name. Calling the blogger by the wrong name is an almost guaranteed way to get your pitch filed away in the trash can.
- Taking too long to get to the point—Respect the blogger’s time when you send your pitch. Don’t beat around the bush or ramble on and on unnecessarily. Get to the point quickly, and keep your pitch tight and focused.
- Not understanding the blog and its audience—Spend time reading the blog and its comments before making your pitch. Even better, become a member of the community, leaving comments and interacting with other readers so you can truly get to understand what the blog is really about. This will help you refine your pitch to be as on point as possible.
What advice would you offer to someone making a guest blogging pitch?