You already know all the benefits of guest blogging, so I’m not going to spend a lot of time going over them. The most obvious and sought-after benefit is link building. Whenever you guest post on another blog, you usually get the courtesy of 1 or 2 links pointed back to your website. If you make these links keyword-rich, you can really start to improve your website’s search rankings over time.
Now, one thing a lot of people struggle with is finding places to guest blog. While many automatically begin by looking at the top blogs in their niche, I’m here to remind you that the smaller, lesser-known blogs have something to offer too.
Here are 3 good reasons not to overlook smaller blogs for guest posting.
- The blog could see major future growth—All blogs start small, but over time, the best blogs gain readers and grow into well-recognized blogs in their niche. So, by targeting and guest posting on some of the smaller blogs in your subject area, you could end up having content on a popular blog in the future. And if that happens, the blog’s Page Rank will increase, meaning your links will carry more weight.
- It’s easier to get guest posting opportunities—Small blogs have fewer bloggers pitching guest post ideas. That means your pitch will stand out more, and you’ll have a better chance of getting a guest posting opportunity. It’s a simple numbers game. You’re likelier to get your guest post approved on a blog with 500 subscribers than one with 150,000 subscribers.
- You may have more leeway with your post—One thing I’ve noticed is that the bigger blogs tend to have more restrictions and guidelines for the types of posts they accept and the number of links you can include. On smaller blogs, you typically have a bit more freedom with your content, so you can write in a way you’re comfortable with. And you can usually have more flexibility with your bio/back links section too.
If you’re looking for guest blogging opportunities, I highly recommend checking out My Blog Guest. This vibrant community matches guest bloggers with blog owners who need new content. Without a doubt, it’s the quickest way to go about finding guest posting opportunities. I’ve used it several times, and each time, it only took a few minutes to find a blogger I could connect with.
What criteria do you use when choosing blogs to guest post on? Share your experiences by leaving a comment.