Heading tags are a very important element in creating and maintaining a search engine friendly web site or blog. In this some what short but descriptive article, I am going to explain to you what heading tags are and how they can be used on your website for improving your site SEO.
A heading tag defines headers. A header is used to mark sections on your blog or web site. There are six header levels. These levels are as follows: H1, H2, H3, H4, H5, H6. The H1 header tag is the largest font size and H6 is the smallest.
Search engines look for header tags because they are beacons for finding content as well as pathways on your blog or web site. The three most commonly used header tags are: H1, H2, and H3. Sometimes, H4 is used, but not too often. H5 and H6 are rarely used.
Here is an example of how I use Header tags on my blogs.
In the source code of my blogs, the H1 tag is the link to my home page. The H2 tags represent my categories, and H3 represent my post and page titles. From there, my WordPress Tags are made as STRONG, or otherwise called BOLD. Excuse my lack of being an artist, but here is a screen shot:
The home page of my blog feeds H2 links to my category sections. From there, my category sections feed h3 links to my blog posts. My blog post then feed BOLD links into my tags. Electricity always takes the path of least resistance. With search engine optimization, web crawlers follow the same rules. Web web site building, or in my case, blog building, I paved the path for web crawlers. I build the path of least resistance.
On the home page of my blogs, as you know, H2 links feed to my category pages. However, as you know, my most recent blogs posts still appear on my home page. These will remain H3 links. When web crawlers see this, they place emphisis on my category sections to find the content.
That is one of the reasons why I believe that I can pump out so much content and have it all index so quickly. Granted, nothing I say or do is proven. That is where many SEOs differ. I am just telling you precisely what I do and it works.
When you build these pathways for web crawlers, really in many ways you are building multiple HomePages to your site or blog. In fact, there are many situations where a category section of one of my blogs has more PageRank and power than its own home page and the same goes with a tag section too.
If I have a blog that has three categories: Dogs, Cats and Humans. And I write a post about Dogs. It is very likely that that post will get indexed because the crawler found it on the category section rather than the home page.
Using proper heading tags to shape and mold how I want web crawlers to perceive my sections of my blog is very important. Of course, getting an sitemap xml on your blog is extermely helpful too. Everything in SEO compliments each other. In order to have a site optimized for search engines, you should understand that there isn’t just ONE SUPER HUGE thing you need to do. Instead, there are many smaller things to do that add up towards the big picture of doing SEO on a site.
What did I miss? How else can you better optimize your web site or blog for search engines? Drop me a comment and share your thoughts.