The Key Components of Online Marketing in 2009
Because search engines have been changing and evolving since they were first created, the field of online marketing has been required to do the same. While some online marketing techniques may have been extremely effective a couple of years ago, there is a good chance that they can no longer create the same impact that they once did.
Since 2009 is just getting started for us, I thought I would use this post to look at the components that I think are currently the most important in regards to modern online marketing:
PPC Advertising: As we have discussed in the past, even if your main focus has always been SEO, there are definitely plenty of benefits that you can gain from adding PPC advertising to your arsenal of online marketing tactics. Just like traditional SEO, PPC is not a magic pill that’s going to instantly cause a website to generate hundreds of thousands of dollars in revenue. However, if you take the time to learn how to properly create and optimize a PPC campaign, you will most likely be pleasantly surprised by how much additional revenue it allows your website to generate.
Build Quality Links: Notice that I didn’t say “build links,” I said “build quality links.” As you should know by now, there is a big difference between the two. If you are spending your time submitting your site to 1000s of directories, you’re just wasting your time. It may seem like a little more work to get quality links, but the benefits are well worth it.
Create and Develop a Brand: I could tell you why you should focus on creating a brand, but I think it will be more effective to hear it directly from the mouth of Google’s CEO:
The internet is fast becoming a “cesspool” where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.
“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.”
Focus on the Quality of Content, Not the Quantity: There was a time when it could potentially be beneficial to pump out hundreds of “articles” that each targeted a specific keyword or keyword phrase. However, things have changed, and you are much better off to spend three hours creating one amazing piece of content that’s going to naturally attract links than spending the same amount of time writing nine “keyword articles.”
Be Social: Whether it generates direct results or indirect results, Internet users are expecting brands and websites to be more interactive, and the way to achieve that is by interacting through a variety of social media networks. “Being Social” also plays a major role in establishing an actual brand and personality for your piece of online property.