Whether you are writing content for a blog, website or offline publication, investing time to ensure that each piece of content is well-written will significantly increase the effectiveness of the content you create. Here are five tips you can take advantage of when you begin writing your next piece of content:
Less is More: The people reading your content have a limited attention span. Therefore, you need to cut the fat out of your writing to ensure that they don’t get distracted before beginning to read the main points you actually want to communicate.
Stay Focused: While it may be tempting to go off on a tangent, if you fail to keep your content focused, you will lose a significant percent of your audience. If you find yourself trying to jam multiple ideas into one piece of content, you will be much better off to split up the ideas into multiple pieces of focused content.
Make Your Content Easy to Scan: Even if you simplify your content and ensure it remains focused, you will still have plenty of readers that will scan your content but not fully read it. While you don’t necessarily have to use a list format, you do need to make sure you find a structure that highlights the areas of the article that you feel are the most important.
Be Interesting: Regardless of what you are writing about, you can use your knowledge and personality to add some feeling to your writing. People are much more likely to act on piece of content if they feel some kind of emotional connection to it than if it’s so dry that they quickly forget about it after they finish reading.
Proofread: Before you put the content you create in front of your audience, let it sit on your computer for awhile. When you return to your computer, proofread your content and make any necessary corrections. Spending ten minutes proofreading can elevate your content from good to great.