Part of the challenge of search engine optimization is finding accurate data to base your decisions on. While there are a wide variety of different tools that are available to SEOs, there is also a wide difference in how accurate and effective these different tools are. However, the one good thing is that many of these tools are free, which means that even if someone is just getting started in the world of SEO and has an extremely limited budget, they can still get the information they need by investing their time instead of their money.
While I know that you all probably use a wide variety of tools (which you can feel free to share with the rest of us in the comments area), I think it is safe to say that one of the more popular keyword research tools among SEOs is the Google AdWords Keyword Tool. Like the rest of the keyword tools, this one isn’t perfect, but the reason that it is so popular is because not only is it free, but it is also supplied directly by Google, which makes a lot of people give the data more trust than data provided by a third party.
Even though the Google Adwords Keyword Tool may have always been your favorite tool, there is a new tool that may provide you with more useful information than the Google Adwords Keyword Tool. The tool I am talking about is Wikirank. As explained on the Wikirank about page:
Wikirank shows you what people are reading on Wikipedia. It’s based on the actual usage data from the Wikipedia servers, which the Wikimedia foundation makes available as a public service. We take that data, process it, and give it back to you in a format that’s easy to use and share. Wikirank reveals emerging trends, and lets you embed relevant charts in blog posts and on social media sites.
So, why should SEOs care about a tool that is devoted to Wikipedia? Well, as Patrick Altoft explains:
“Wikipedia used to get 50% of its traffic from Google, that figure now probably stands at 75%. For some articles it’s easy to see how 95% of traffic could come from Google.”
“No longer are you working with Googles search volume estimates trying to predict click through rates – Wikirank lets you see exactly how much traffic a top ranking result might send.”
If this is your first time to hear about Wikirank, I hope that you will take a look at it and then share your thoughts with us. If you have already been using Wikirank, feel free to leave a comment about your personal experiences with this exciting free tool.