Let’s face it. The SEO industry has always been a comfortable haven for unscrupulous business people. There are lots of shady SEO companies and contractors out there who lure unsuspecting customers in, take their money, and don’t deliver the results they promised. It’s a sad but true state of affairs.
Perhaps the saddest part is that when the unsuspecting client finds out he’s dealing with an SEO snake oils salesman, the client almost always writes off the entire premise of SEO as nothing more than a scam. They think that just because one SEO company ripped them off, the whole idea of search engine optimization is a farce. And that’s a total shame.
If you’ve been the victim of an SEO scammer, I’m strongly encouraging you not to give up. SEO isn’t a farce. And not all SEO companies are out to rip you off. In fact, the vast majority are run by good people who really can help your business build a more profitable online presence.
Instead of writing off SEO, here’s what you should do:
- Realize the importance of building a strong search engine presence. Just because you got ripped off by a shady SEO company doesn’t change the fact that having a strong search engine presence is essential to your business’ success. Remember, the majority of internet users start their internet session with a search. And more and more consumers use search engines to help guide their buying decisions. You need to make sure your site gets found when customers are searching for the products and services you offer.
- Learn the SEO basics. No, I’m not telling you to handle your own SEO. You probably don’t have the time for that. However, I do believe it’s a good idea to have at least a basic understanding of what good SEO is. If you understand the SEO best practices and basic theories, you’ll be able to tell when a company doesn’t know their stuff and is trying to rip you off. I recommend checking out SERPd to keep up with the latest news and best tips in the SEO industry.
- Learn from the mistakes you made in hiring the last company. Where did you go wrong last time? Did you hastily hire the first SEO company you came across? Did you enter into a long-term contract? Did you not ask your SEO company for references or case studies of their work? Learn from these mistakes so you can make an informed decision this time around.
Have you ever been burned by a shady SEO company? Share your experiences by leaving a comment.