Link building can be a time consuming venture for search engine marketers and webmasters. There is no easy way to go about it, link building is hard work. Google as the search engine leader wants backlinks that are meaningful to the content of the page and on topic. Business profiles can provide a safe backlink to your important web pages.
Business Profiles Equal One-Way Links
Profiles online are a good way to find free links for your website. There are pluses and minuses to profile linking. The main limitation is keyword anchor text, generally the link pointing back to your page from profile websites is a url link to your homepage. Be sure to look carefully through the profile set up when adding in your information. There are times an additional link may be added for other pages of your website, such as in the work experience section.
Watch For Nofollow Links
What is a nofollow link anyway? It can be complicated to explain. The short version is that Google recommends nofollow for paid links such as paid text link ads on websites. Nofollow generally means the link has no value to the search engines, and can also mean a “down vote” for the quality of the link. Unfortunately this practice has become more common place for many websites including websites that feature profiles. Most often this is due to spammers missusing a website to gain an excessive number of links or the website owner fears they may get in trouble from Google and the other search engines for allowing regular links on their website. For your backlink to count for link popularity you must be sure the link is a regular link.
How Do I Identify Nofollow Links?
There are ways to find out if a link is nofollowed or not. A handy tool is the Firefox extension SearchStatus. When you add this toolbar extension to your Firefox browser it highlights any link that is nofollowed making it much easier for you to identify links that are nofollowed. After downloading the tool to your browser choose “all” for the search engines, click on the “q” symbol from your browser and checkmark the “highlight nofollow links” section. You can download this helpful browser tool here:
The Benefits Of Business Profile Links
Beyond the links back to your website a business profile tells the visitor about your company. Don’t skimp when it comes to providing information about yourself and your company in your profile. Be sure to provide information on services or products. Careful copywriting can interest website visitors who view your profile.
One thing to watch for is the possibility of your backlinks being nofollowed after you have added your business profile. Sometimes this happens with a website and suddenly the backlink no longer counts. The best you can do in this situation is know there continues to be benefit from visitors seeing your business information online. I know, an old fashioned idea marketing your website online with no links, but prequalified traffic is never a bad thing when it comes to your website.
The Search Engines Require Quality Links
In the long run Google and the other major engines want backlinks to be quality on topic links. A business profile is just that along with the option of sharing information about your business online. Examples of profile business websites include LinkedIn and Spoke as well as many other similar websites.
Using business profiles as part of your link building program will help provide long term quality backlinks to the most important web pages of your website and make your link building work easier in the long run.