8 Questions to Ask a Potential SEO Provider
There’s no doubt that having a sound SEO strategy can help you improve online visibility and increase your sales. But finding the right SEO provider can be challenging. The market is brimming with SEO providers who make grandiose promises they quite simply can’t deliver.
That’s why it’s important to ask SEO companies these 8 questions before you ever hire them.
1. What results have you achieved for your clients? At the end of the day, results are the bottom line. Anyone can talk a good game, but unless they can prove their skills to you, they don’t deserve your hard-earned money. Ask the client to see specific results they’ve achieved for their clients. Furthermore, request that you speak with their clients to gauge customer satisfaction. If an SEO company can’t show you results, move on to one that can.
2. Do you work with any other companies in my industry? This is a question that often gets overlooked. You need to know if the SEO company is providing services to companies you might consider competitors. After all, how can they offer you the best service possible if they’re helping your competitors out? It’s a direct conflict of interest. Demand full disclosure before agreeing to anything.
3. How do you select keywords for my site to target? The point of this question is to ensure the SEO company isn’t getting you top results for easy keywords. Anyone can guarantee a #1 search result for a phrase that nobody searches for. You want to make certain they’ll be optimizing your site for long-tail phrases that will generate traffic.
4. What will you do to build backlinks to my site? Links are an important part of building greater online visibility and earning trust with the search engines. It’s important that your SEO provider has a plan for building links to your sites. This shouldn’t include paying for links or getting links from low-quality sources. You need high quality links from trusted sources.
5. What customer services options are available to me? Can you count on the SEO company to be there when you need their help? Or is their customer service difficult to navigate through? You’re going to have questions at some point, and it’s important to make sure someone will be there to answer them quickly and accurately.
6. Will you analyze my competitors? The ultimate goal of SEO is to outrank your competition in the search engines. You want search users to land on your site instead of theirs. One of the best ways to ensure you’re doing everything needed to outrank your competitors is to analyze their web presence. Competitor analysis is key to the success of your SEO campaign.
7. What is your long-term strategy for my site? SEO isn’t a one-time fix. It’s an active strategy that requires long-term commitment. For this reason, it’s important to know not just what you SEO provider will do for you this week, but also what they’ll be doing for your company 6 months down the line. A long-term SEO plan is a must.
8. How can I know what you’re doing for my company? Never let your SEO provider keep you in the dark about what’s going on. They need to be held accountable for what they’re doing to your site. The best way to make certain you know what they’re doing for you is to request monthly reports. These will detail the measures they’ve taken to improve your search ranking, and analysis of how your rankings have shifted over time.
What questions would you add to this list?