All you have to do is read a few online forums to hear people complaining about how they’ve tried SEO with no success. They’ve given up on the idea of SEO as an effective brand building tool. The question we have to ask is “Why did their SEO efforts fail?” It could have been unsuccessful for any number of reasons, but here are a few of the most common causes of an unsuccessful SEO strategy.
- Wrong Keywords- One reason your SEO efforts might be falling short is the keywords you’re targeting aren’t the right ones. Keyword selection is a difficult process that requires a deep knowledge of SEO. If you choose a keyword that is too popular, you’ll be unable to compete with the others targeting the same phrase. On the other hand, if you target a keyword too obscure, no one will ever search for it. The key is to find long tail keywords with little competition but decent search volume.
- Infrequent Updates- Search engines have a passion for fresh content. They crave fresh content because it keeps their results relevant. For this reason, it’s crucial that you give the search engines the new content they desire. Updating your website regularly shows both the search engines and your website visitors that your company is active and worth their trust.
- No Inbound Links- Inbound links are an important measure of a website’s worth. The most trusted websites have high quality, inbound links pointed to their content. If no one is linking to your site, you’ll have a difficult time convincing the search engines you should rank well for your keywords. Learn some basic link building techniques to build authority for your website.
- Lack of Patience- We’re an instant gratification country. We want results, and we want them now. Unfortunately, that’s not always the way SEO works. SEO is a process that requires your long term commitment. Think of it as the snowball effect: the longer you maintain your SEO plan, the greater the results will be.
- Boring Content- Dry, keyword stuffed content might be the leading cause of failed SEO strategies. Too many website owners get so focused on writing for the search engines that they forget about the humans who will be reading their website. The bottom line is it doesn’t matter how well you rank if your content doesn’t resonate with your target audience. Make sure your SEO writing is targeting the right audience, and your SEO efforts will start to really pay off.