As a freelance SEO writer, I spend a lot of time discussing content strategies with my clients. We typically talk about keyword research, amount of content, and content placement. Content placement is an important, yet sometimes overlooked, aspect of search engine optimization. It’s not enough to create a slew of content; you have to also develop a strategy for where you want to publish the content. Assuming you have already optimized the main pages on your website, here are 4 more places you should be publishing SEO content.
- Article Directories- Article directories have become an increasingly popular method of providing relevant information to web users. These directories have millions of articles on virtually every subject imaginable. For SEO purposes, using these directories to publish your content can be very beneficial. First, these websites are trusted by the search engines so articles on them tend to rank very well for the chosen keywords. More importantly, most article submission websites allow the author to include 2 links back to their own webpage. Not only do you get free inbound links, but you also get to control the anchor text of those links. This means you can optimize the links according to the keywords on the page you’re linking to.
- Online Press Releases- Similar to article directories, online press release websites have become a new way for businesses to release time sensitive information to the public. Press release directories are crawled frequently to ensure search engine users have access to the latest information available. However, unlike article directories, you can’t just write about anything. The purpose of a press release is to announce something newsworthy about your business. Therefore, make sure any content you submit is newsworthy. This can include anything from new case studies to the release of your latest products. Optimize the press release for relevant keywords to get the most out of your online press release.
- Company Blog- Undoubtedly, blogging has become one of the latest trends in online communication. Seemingly every business is hopping on the blog bandwagon- and for good reason. Blogs provide an interactive platform for businesses to engage with potential customers. They give customers new insight into a company, and they can help the business earn a visitor’s trust by establishing a relationship with them. The most effective company blogs are the ones optimized for search engines. Since blogs are crawled regularly by the search spiders, optimizing them for relevant keywords can reap instant results in the SERPs.
- Your Website- You can never have enough quality, optimized content on your own website. As important as it is to publish content on directories, it’s more important to have unique content directly on your website so search users are led straight to your domain. I recommend creating an articles section on your webpage where you can publish optimized content on a regular basis. It may take longer to index with the search engines, but it will pay off in the long run by always being on your domain. Use interlinking in your articles to keep visitors moving through your webpage in a clear, logical manner.