Better Ads = Better Results
On Wednesday, I talked about the need for websites to offer more content to visitors. Today, I would like to talk about creating better ads.
Although banner ads and text ads are still the most common type of ad unit that you will find on the Internet, companies are looking at different ways to reach customers, such as incorporating new video technology into ad units. While there seems to be a lot of potential for video advertising, for the most part, it still has a long way to go (just think of the un-targeted AdSense units that pop up on YouTube videos, or video ad units that automatically play at a blaring volume when you load a web page).
While it will be interesting to see video advertising and other forms of online advertising evolve over the next couple of years, for the time being, it is safe to say that standard banner and display ads are going to remain the most common type of online advertisements. Because of the amount of online ads that people see on a daily basis, many begin to develop what is known as “banner blindness.” Even though this creates a challenger for advertisers, you can still make people notice your ads by creating ones that really stand out.
If you are like me and weren’t blessed with graphic design skills, you can still make your own great looking displays. Like many of their other free tools, Google offers a great Display Ad Builder tool. With over ninety different templates (including their newly launched Elegant ad templates), Google allows you to easily create a great looking display ad. Instead of spending your time or money on graphic design, this tool allows you to focus your energy on your copywriting. While a great looking ad will get people’s attention, great copywriting is what will get them to actually click on your ad unit.
If you haven’t ever tried out the Display Ad Builder tool, I suggest that you take a look at it today. And if you have used it before, drop a comment with any helpful tips you’ve picked up to get even more value out of this tool.
June 29th, 2010 at 2:17 pm
Before becoming involved with online marketing I was a partner in a below the line marketing business. We did a lot of signage, ranging from advertising boards to banners and billboards. Due to people being banner blind we had to work hard to create standout designs and campaigns for our customers in order to raise their offering above the clutter and visual noise out there.
It is interesting to note how true this has become true of the internet world as well. In order to gain maximum efficacy from your advertising efforts you really need to make your ads stand out above the crowd. Some things just never change
July 26th, 2010 at 5:16 am
it is difficult to create a really good, effective ad. Online and offline but i think more so online because there are so many ads on the internet people are just oblivious to them now.
August 15th, 2010 at 7:39 pm
Who would have known about this.
October 24th, 2010 at 6:13 pm
Better Advertising means more money, i think you're right, we have to budgeting & plan what we wanna do
November 23rd, 2010 at 8:28 am
I've heard that there is some suggestion that ad companies may start to integrate their ads in a captcha form, so that you have to take notice of the ad to enter the code to carry out the operation.
November 26th, 2010 at 3:08 pm
Image ads tend to catch the eye more easily than text ads.
April 20th, 2013 at 4:47 pm
Nelis van de Wateringen Triple Diamond: Are YOU ready to RUUUUUUUUUUMBLE International?
April 20th, 2013 at 4:47 pm
Nelis van de Wateringen Triple Diamond: Are YOU ready to RUUUUUUUUUUMBLE International?
We have the Presentation and DRT Fast Track online
in 4 Languages!
1) Just share the Presentation (after calling the prospect at the time agreed in advance)
2) Do a 3way call (after they looked) with your Sponsor/Upline after consulting with them in advance the exact presentation time
3) Sign him/her up and let them follow the DRT Fast Track and (rock)
S I M P L E
Presentation:
Dutch: http://www.youtube.com/embed/8CIa0N54cdY?rel=0
English: http://www.youtube.com/embed/OJJfn9CSCJU?rel=0
German: http://www.youtube.com/embed/t5TMNi8q44o?rel=0
Spanish: http://www.youtube.com/embed/XZIiLMs4mLA?rel=0
DRT Fast Track:
Dutch: http://www.youtube.com/embed/XosbnSCIy-0?rel=0
English: http://www.youtube.com/embed/JqaigqpQq6g?rel=0
German: http://www.youtube.com/embed/Ti4E3i9z4jE?rel=0
Spanish: http://www.youtube.com/embed/tttBtAeQ16s?rel=0
Ronald Wederfoort
IT Business Consultant
YouTube – FACEBOOK – Linkedin
Phone: 5999 5156118 http://1436929.talkfusion.com/home.asp
Tweeter :@usacuracao
Email: ronald_wederfoort@yahoo.com